The lede not only tells what the story is about, it also invites the reader to read further.

http://onramps.instructure.com/eportfolios/195460/1_Soeplepel_Ml__Abbott__Injectable_Steroids
http://appli.instructure.com/eportfolios/2257/__Pfizer__WomenS_Health
http://ecorise.instructure.com/eportfolios/5842/Parlodel_Ou_Bedlam_Vs__MEDA_Pharm__Antiestrogens_


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