This style of writing is called The Inverted Pyramid where the most important information is in the lead paragraph.

http://wfsd.instructure.com/eportfolios/330/Gp_Superdrol_75_Mcg__Geneza_Pharmaceuticals__Oral_Steroids
http://paperscorer.instructure.com/eportfolios/372/Gp_Nolva_Qx70__Geneza_Pharmaceuticals__Antiestrogens

縺ゅ縺 メッセージ
Choose the content you want to send well and do not send everything at once, send it sporadically and well targeted.