The main news article itself is written from bottom down.

http://epicentro.instructure.com/eportfolios/2188/Seroflo_Inhaler_125_Mcg_Pill__Cipla__Asthma
http://people.instructure.com/eportfolios/110618/Bencic_Kbo_Live__Geno_Pharmaceuticals__Joint_

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You can end the article with a rhetorical question, with a curiosity, with an anecdote of color and particularly amusing.