It refers to front loading of a news report article so that a reader receives the most important information first, or on top.

http://1chassis.com/__media__/js/netsoltrademark.php?d=fmcsd.instructure.com/eportfolios/1013/Grisovin_Fp_Eoffice_Services__GlaxoSmithKline__Anti_Fungal

http://text4kidshealth.org/__media__/js/netsoltrademark.php?d=okt.szilver.hu/eportfolios/3668/Provanol_Sr_80_Mg_Hctz__Intas__Blood_Pressure_


縺ゅ縺 メッセージ
Three backcountry skiers missing after large avalanche in US.